Silja Oy Ab has launched an extensive action program, which is called Silja 50 Action! and is intended to improve the company's profitability and to deliver its vision of being the best service company in the Baltic Sea region.
The target of the development project is to rationalise the company‘s sales
channels, develop customer management systems, renew the booking system and step
up the online booking system, improve customer services and leadership onboard
the ships and rationalise the operating of ships.
In January–July 2005, Silja Line‘s market share in passenger services on the
main routes Helsinki–Stockholm and Turku–Stockholm was 56 and 57 per cent
respectively. By the end of July, Silja Line‘s SuperSeaCat ships employed in the
fast services to Tallinn had carried 11 per cent more passengers than during the
same period in 2004. Silja is market leader in the fast ferry services with a
market share of 38 per cent. The company has a 37 per cent market share in the
unitised cargo service between Finland and Sweden. Developing of operations will
be concentrated to these core sectors.
The Silja Serenade and the Silja Symphony, employed on the Helsinki–Stockholm
line, will be dry-docking at the beginning of 2006 for extensive refurbishment.
The newbuilding project for the Turku–Stockholm route proceeds and the intention
is to order new ropax tonnage already this autumn.
Silja will dispose of tonnage not serving core operations. The Finnjet‘s
service in the Baltic Sea was discontinued in September and the ship was
chartered as a lodging vessel to the disaster area in the US hit by the
hurricane Katrina. The cruise ship Walrus and the ropax ferry Star Wind will be
sold. Various alternatives for the Silja Opera are being considered.
Silja will initiate cooperation procedure consultations in the whole company
concerning the consequences for both sea and land personnel of streamlined
operations. The land organisation costs are to be adapted to consolidated
operations. At this stage the personnel consequences cannot be definitely
established, but a preliminarily estimated need for reduction is 100-150
employees, in addition to the consultations already started concerning the
Finnjet and the Silja Opera. The need will be specified during the course of
negotiations. Silja‘s personnel total about 3,500 employees.