The Silja Line deal is the last step in Tallink’s grand investment plan.
Low interest, labour costs, oil prices and amortisation costs, plus a
nonexistent profit tax have helped build the company‘s profit so far. But in
real time it is difficult to evaluate its success. Revenues can easily be
calculated, but costs are not so easy to judge as in the most part they consist
of interest and amortisation costs.
For a long time Talllink has managed to sell its trips and cruises more
expensively than Silja or Viking Line, but recently it has been selling tickets
for just a couple of hundred kroons each. Also the number of Tallink’s
passengers has recently fallen.